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Animalistic Femininity | The Capsule
Set in the shadowy corners of the Cyclades islands, THE CAPSULE is a haunting exploration of femininity, control, instinct, and raw impulse. Commissioned by Dakis Joannou, founder of the DESTE...
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Essence of the Urban Hippie
Damien Krisl is no stranger to the fashion scene. After winning numerous awards for his film Amphitrite his latest short film Urban Hippie is expected to make a splash as well. The short film tells the...
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Backstage Epilepsy by Photographer Waldo Pretorius
Only some witness the final product and the few moments of perfection from the viewers’ seats of the catwalk. Designers spend months immersed in their work to bring their visions to life at the show....
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adidas Originals presents All Originals Spring/Summer ’13
On Thursday 14 August, adidas Originals showcased key looks from their upcoming Spring Summer ’13 range at an exclusive, VIP fashion show hosted at AREA3. The project that led to the exhibition was...
View ArticleVanity Fair: The Decades Series
Ten decades, ten directors. In celebration of Vanity Fair’s 100th anniversary, ten eclectic filmmakers — from Judd Apatow to Don Cheadle to Brett Ratner — created a film on each era of the...
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LUKE GILFORD’S “THE FUTURE OF FLESH” FOR PRADA
Commissioned by Prada for their Autumn/Winter ’13 collection, Los Angeles-based writer, director & photographer Luke Gilford collaborated with Document Journal, Jane Fonda, and Jake Shears to...
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Geology of Shoes
Barbora Veselá is a London-based shoe designer and maker. She likes to challenge classic shoe-making techniques, yet to also treat them with respect and celebrate their value. Playful and inquisitive...
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Escándalo: a Cruise 2014 Fashion Film by Karla Colletto
It-girl is on the run in Karla Colletto‘s new Cruise 2014 short film, entitled Escándalo. Where she’s going, nobody knows! Ah, life! Escándalo: a Cruise 2014 Fashion Film by Karla Colletto from Karla...
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Diesel | The A-Z of Dancing
Diesel‘s new ad, featuring well-known dancers showing us the world’s fav moves in alphabetical order, has made its rounds on the net since it was first published on 11 April. This is probably due to...
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100 years of fashion in 100 seconds
We’ve all stood in amazement before our parents cupboards, staring at their thick tweed coats and slim-brimmed fedoras. We’ve all stared at the flowing gowns our mothers would wear when accompanying...
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Romeo Beckham gets paid £45 000 to $tar in Burberry Campaign
12 year old Romeo Beckham has starred in the latest Burberry advert, which paid him a whopping £45 000 (about R80 000) for one day’s work, making it £93 per minute! These numbers rank him up there with...
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adidas Originals Superstar Campaign: Igniting Creative Empowerment
Superstar: It’s not about taking the easy route… In 1969, when adidas first launched the Superstar shoe, the meaning of ‘Superstar’ was clear-cut! Today, the word has been corrupted to the point of...
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Diddo Velema’s “The Cure for Greed”
In a society where gross consumption and instant gratification is an everyday reality, we perhaps should be using ‘The Cure for Greed‘ by Amsterdam-based artist-designer-inventor Diddo Velema. What is...
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“Best Of” Issue | one small seed magazine / issue 29 / digital 04
The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and...
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That day in the garage… it got greasy
Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial...
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Even in the early days of Hendrik Vermeulen Couture, it was all about…
Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project...
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Getting Self-Made by Same Norval.
Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play...
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